02.26.07
Ring pull size
many things need commenting on in this field (for example why is it the new washing powder always makes things as clean as the old one did in it’s advert), but have you noticed that the hole created by the ringpull in drinks cans has got much bigger? This means you drink faster and thus, possibly drink more.
The thing that has caused me to notice this is that Idris Fiery has an old-school narror openning. Brilliant.
wilcrisp@ said,
March 21, 2007 at 11:10 am
maybe
slimfast cans have still kept the old school - pull the ring pull off the can - ring pulls which leave a really narrow opening to stop their greedy target market downing the contents all in one go
coldclimate said,
March 21, 2007 at 11:17 am
And to make them feel like they’ve drunk more. Genius.