01.28.08
Oh bollocks, I splurgged
After a minor rant about the genius of Seth Godin, and how cynical mass markettign will never make effective use of toold such as Digg and Delicious if they do silly things such as pay idiotic companies to blog, Digg and submit to Furl every bloody article they write online, I lost control and splashed a fuck load of cash on Amazon buying books about permission marketting and the new economics of the internet.
Why oh why?? Whilst they are interesting in themselves, most of the books I’ve bought are written by people who give most of their best stuff away online anyway! I could have read a bunch of blog article archives and got much the same information!
Maybe that the point though? The product is great, and speaks for itself, so I actively go and buy it even though I could have it in another (all be it less useful) form, for free.
Imagine if other products were like that? If you could get sticky tape from WHSmiths for free from a big roll in the shop, would you buy the little take away rolls they were selling for profit, or would it have to be a remarkable product to make you spend the cash?
