[my][home][toon]
previously known as [cold][wet][durham], [dirty][grimy][london],[busy][shiny][toon],[frantic][crowded][south]

So long, farewell and goodnight

March 1st 2009 in business

I’m bored of having marketing messages yelled at me via my inbox with giant image only emails demanding I click on things to get full details.  So I am going through my inbox unsubscribing from all the sales mail subscriptions that I get.  Some notes on how hard it is to actually unsubscribe…

  • STA Travel – link is a single word, about an inch up from the bottom, with no descriptive text.  Takes you to a page which you enter your email address in, but told me (in a big flat JPG image) that “the system was down for maintenance”.  Will try again another day.
  • Tescos – required me to log in.  No idea of my details (not sure i’ve ever signed up actually), so have requested password.
  • Ebuyer – clicked link (not too bad too find) and was unsubscribed, but warned “may take 5 working days”. Why – batch processing for unsubscription seems unlikely.
  • Audible – link required me to log in (no idea of details) and the email address mailto: link was wrong (included a fullstop on the end of the address).  Corrected address and emailed off – suspect it’s a manual process.
  • Seetickets – simple link – requests email address and then gives you the friendly “sorry to loose you” message.  Not bad at all.
  • LOVEfilm shop – no unsubscribe link in email.  Very bad.
  • Virgin Wines – no link so you have to email them to request you removal.
  • Play.com – easily clicked link which took me to a page which requested my email address and then informed me that my email address had been removed.
  • Amazon.co.uk – no unsubscribe link at all, “contact us” link takes you to the generic help section of the site.  Dreadful.
So if you are going to use the megaphone approach to reminding me you exist…
  1. Put the content in text so I can see it without downloading your images
  2. Make your unsubscribe link easily findable
  3. Structure your link so I don’t have to re-enter details
  4. Let me unsubscribe
Yes, if you don’t do these things it makes it harder for me to leave and you can keep trying to sell me things, but I’ll just hate you and tell all my friends about you sucking hairy balls, and thats worse than having me leave.
STA Travel, Amazon and Lovefilm all provide great services (well, Amazon and lovefilm do) but their email marketing sucks hairy ball sacks.

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During these troubled times, lots of companies will try and “do something new” to make more money.  There’s nothing wrong with this (so long as you do it well), but I like this…

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