E by gum
A rant I’ve been queuing up for a good couple of years, but haven’t yet got round to committing to ink (or pixels) is the strange phenomenon of e-things. It started reasonably enough with e-mail. Its like normal mail, but sent electronically. Fair enough. I’d argue that the UK should be talking about “I’ll drop you an e-post” but it’s tolerable.
E-mail is one thing, but enough is enough. In the last week I’ve been heard of e-newsletter (aka. newsletter, sent via email). I can live with this. I cannot take anymore of the following though…
- E-postcard eg. an email
- E-shot (a spammy mass email)
- E-brouchure (a PDF created from a brochure)
- E-database (fuck only knows)
- E-CRM – yes – electronic customer relationship manager, the alternative being one of those very fashional things, a card index
- E-flyer (you guessed it – an email)
I’ve had enough, I’m fed up to the back teeth with it. If you say these words on a regular basis why not just go and chop off the first joint of your little finger to teach yourself a lesson, I’m off for a w-bath.
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“E by gum”